Google has launched a new products called Google Commerce Search. It is a search engine for online shoping portals and it may provide good solution to online retailers to promote certain products and vendors. Google commerce search engine would have Google’s search speed and ranking ability to help users to find out more relevant products. Retailers will be allowed to choose whether display product images and descriptions.
“Search quality is a big factor in changing visitors to buyers online, and in making customers happy too. Visitors spend an average of just eight seconds before deciding whether or not to remain on a website, so having a good search tool is important for turning visitors into buyers. Google Commerce Search is hosted by and uses Google search technology to make online retail searching both fast and customizable visitors to your online store can sort by category, price, brand or any other attribute.” Google says.
Some Features of this Engine
When a user searches for a product, results can be returned in a user-friendly e-commerce-style product page, where they can simply click the item they want and add it to their cart. The site owner has control over how it looks. They will also be able to automatically generate groupings based on the user’s query and matching items. Users can filter results through parameters like category, brand or price and can also sort search results by any attribute.
You simply upload your product information to Google Merchant Center, and Google Commerce Search intelligently leverages the product feed and provides your website with search capabilities. Results can be viewed in either a list view or grid view. You can control which product categories are promoted at the top or sent to the bottom of results.
It also comes with automatic spellcheck, stemming and synonyms so that if a user doesn’t get their query exactly right, it will help guide them to what they’re looking for. Moreover, one can link Google Commerce Search to Google Analytics to make it easy to understand how users are using your online store and improve the effectiveness of your search results.
The same feed you use for Google Product Search can be used for Google Commerce Search. This can cut down on time and tech costs.
Watch this video for some more information.
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