My3D accessory brings 3D content to iPhone / iPod Touch

Hasbro, a famous toymakers in the US is planning to unveil a new My3D accessory that will bring 3D content to the iPhone and the iPod Touch. Hasbro feels there is a great potential for My3D, considering the fact that there is nothing like it in the market as of now.

The My3D accessory attaches to the iPhone or iPod touch and allows users to view 3D content. Users will slide their device into a slot in the My 3D, which resembles a pair of binoculars, and will view the device’s screen through the two eyepieces.

According to the report, Apple helped guide the development of the accessory, and will host content for the accessory in the form of apps from the App Store.

My3D promises three-dimensional content that offers a 360-degree experience in gaming, virtual travel experiences and entertainment content. It’s aimed at both children and adults.

Apple users who buy the smartly designed gadget can visit the Apple App Store which allows them to browse and download My3d content. Hasbro even noted that the while different Apps would vary on prices, a wide variety of apps would be made available for free.

For 3D content, Hasbro is reportedly working with Dreamworks Animations and 3D TV network from Discovery, Sony and Imax that is expected to be launched next year.

Hasbro’s My3D will be available in Apple Retail stores from next spring. The iPhone accessory is expected to cost $30.